15 Quiz Funnel Examples to Encourage You


Should you've ever been seduced by a web based quiz, you'll perceive why so many corporations at the moment are turning to quiz funnels for lead technology.

No, I'm not speaking about BuzzFeed's questions on your sort of sandwich (I'm a bacon egg and leavened cheese, in case you're curious to know). I speak about quizzes that ask you about your hair sort to attempt to promote you shampoo or to search out out the place you purchase your garments in order that they’ll promote you a subscription.

Plainly all Fb and Instagram advertisements at the moment are based mostly on a form of quiz funnel. Should you're a bit like me, you're trapped by these fascinating lead catchers …

… They’re simply enjoyable.

They usually work.

Not solely that, however they will also be a fast strategy to get extra details about your potential buyer and dispel the uncertainties of it, which helps you steer them in the direction of the fitting product. to their wants.

In addition they enable retailers to gather information on the most well-liked or requested types and sorts of merchandise, which facilitates stock planning.

So, that will help you take into consideration your individual lead technology, listed below are 15 good examples of quiz funnels which you could scan.

Warby Parker

The low-cost eyewear retailer will ship 5 pairs of frames to potential clients to attempt, however selecting as much as 5 pairs may be tough due to the plethora of Warby Parker choices. As well as, in a photograph, it’s tough to find out if a sure sort of body will work on a selected face.

Warby Parker's questionnaire helps purchasers restrict their choices.

Not solely is their assortment filtered in line with the width of the client's face, but it surely additionally signifies the client's preferences relating to the supplies, the form and the dimensions of the body – all with hand-drawn illustrations which illustrate what they imply. It's a enjoyable, quick and pain-free quiz that doesn’t damage an individual's mind.


YogaClub is a month-to-month subscription service for sportswear.

Their quiz collects data on the place customers normally purchase sportswear. They provide a wide range of examples of clothes retailers starting from the very costly LuluLemon to low cost retailers, similar to T.J. Maxx. This enables them to right away get an concept of ​​the costs and types buyer prefers, with out having to ask a dozen extra questions.

The YogaClub quiz additionally makes use of pictograms to gather physique form data, which helps customers to decide on the form that finest represents their physique and offers an outline of various physique shapes slightly than their designation.

A greater assist

Higher Assistance is a digital supplier of psychological well being care that gives low-cost, distant psychological well being companies. This quiz assesses the psychological well being wants of the consumer, their degree of curiosity in conversational remedy, and their psychological well being so as to join purchasers with a therapist at their service. She additionally conducts suicide prevention screening, which may also help save lives.

The Higher Assist Quiz additionally permits potential clients to precise their preferences in regards to the suitability of the tradition with a counselor. This straight addresses a painful level that many individuals have with speech remedy: discovering a therapist who understands their antecedents.

Care of

Care Of is a customized vitamin firm. And this quiz turns into particular . It asks you for fundamentals similar to your expertise with nutritional vitamins, your targets, and way of life points generally.

However he additionally examines the preferences of shoppers as to how they like to take nutritional vitamins (not everybody likes to swallow large tablets, and Care Of acknowledges it).

As well as, they acquire details about what the client normally eats in per week – data essential for a vitamin firm that seeks to fill the gaps in client diet.

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Naturally curly (NC)

NC is an internet site specialised in hair care and an e-commerce firm, which focuses on a section of the hair house, specifically curly hair.

Naturally, the Curly quiz doesn’t acquire solely data. It provides worth by educating through the assortment, sharing data on the kind of curls and explaining the important thing facets of curly hair that clients might not know (who knew that the hair had completely different ranges of porosity! ?).

The quiz then tells customers straight in regards to the curly hair merchandise that concentrate on their hair sort, that are available straight from the Naturally Curly web site.

It’s notoriously tough to search out the fitting merchandise for curly hair sorts, so educating and recommending focused merchandise to their viewers presents immense – and fast – worth.

Bottled blue espresso

The Blue Bottle Espresso quiz divides consumer preferences based mostly on brewing model, brightness, quantity consumed, and taste preferences – do you want a extra floral or earthy taste?

The quiz is quick, with some surprising turns, extra BuzzFeed-y, and extra uncommon questions, just like the preferences for the French dressing. This pleasure retains customers engaged all through the quiz course of. Ultimately, they advocate two coffees that match the consumer's preferences, which avoids the fatigue of the choice and encourages them to attempt their espresso. It's simpler to justify shopping for 2 completely different espresso choices than 10, you already know?


As a magnificence retailer, Sephora sells merchandise in numerous classes and types. To assist with product choice, they provide an entire collection of quizzes (don’t hassle me, I'll simply do a "funnel search" all afternoon).

All Sephora quizzes are utility merchandise that specify the kind of merchandise and client considerations – together with an choice to decide on all clear merchandise. As well as, they’re quick (2 to three questions, most) and filter the choices of shoppers with unbelievable velocity.


Thinx is an environmentally pleasant firm that makes interval underwear for ladies looking for to do away with their conventional hygiene merchandise.

The Thinx Quiz makes nice use of illustrations to cut back the ever-present wall of textual content. In addition they acquire data on the length and significance of the menstrual cycle of customers, which permits them to higher goal their suggestions.

The quiz (and its product) addresses 2 predominant ache factors of the standard menstrual merchandise: the everlasting price and the affect on the atmosphere. Their quiz calculates how a lot waste might be prevented from landfills when clients transfer to Thinx. This takes benefit of the well-being vibrations that accompany the safeguarding of the planet (and, actually, the safeguarding of the planet).


Nutrafol is an organization that sells nutritional vitamins and dietary supplements based mostly on what they name "hair wellness".

This quiz provides props for inclusion of their language by asking individuals how they establish themselves to higher goal their suggestions. Though they are often much more inclusive by including a non-binary choice.

The quiz additionally informs clients in regards to the components that have an effect on an individual's hair. They clearly clarify how the well being points they pose (which could appear in any other case invasive) are related to the product. It might be a good suggestion to clarify why you’re asking every query, particularly whether it is private or delicate.

Sew Repair

Should you're on the lookout for a month-to-month clothes subscription service that helps you cut back stress and time misplaced when purchasing for garments, you should reply this quiz.

StitchFix asks customers for the dimensions, becoming challenges and elegance preferences of their customers in order that their stylists can higher goal the cargo of clothes based mostly on consumer preferences. This manner, if somebody likes striped shirts however hates flower prints, he’ll solely discover them of their month-to-month field.

( NOTE: Need assistance together with your digital advertising and marketing efforts? Or perhaps you simply need confirmed, actionable advertising and marketing instruments, ways, and templates in your corporation ? Uncover the most recent DigitalMarketer presents and assist your corporation develop.)


This Chevrolet Seller Quiz has a exceptional dialog tone and takes under consideration way of life, in addition to private model.

As well as, it presents easy-to-answer questions, similar to: what’s normally present in your automotive? Quick meals and power drinks? Clothes and coaching gear?

It additionally gathers clients' gas and environmental considerations and presents a automotive advice that instantly takes you to that automotive's specs.

Billie Shavers

Billie is a girls's shaving firm that has constructed its status by providing a less expensive razor, designed higher than most others in the marketplace. Their quiz signifies the costs quoted for every product, realizing that their goal clientele is primarily involved with lowering the "pink tax" (the additional cash that girls pay for merchandise particularly designed for them) that they pay. In addition they provide a microcopy that enhances your solutions to the quiz.

Billie's quiz is fast – there are solely three questions – and he adapts your subscription service based mostly on the way you really use the product, which reinforces the issue they’re focusing on first place.

Marriage of Maggie Sottero

Maggie Sottero The Bridal Designer's "Discover Your Fashion" quiz makes for a enjoyable expertise by giving her a BuzzFeed really feel, asking questions similar to "What's the model of your marriage ceremony make-up?" Or "What’s the date of your goals? have an concept of ​​who this individual is and advocate clothes that match that model.

The House Depot

Immediately with their title, The House Depot's quiz titled "What sort of grilling are you?" Is producing curiosity from customers because it presents the chance to present a glimpse of their existence.

He additionally earns factors for his humor. An choice in response to "What’s your favourite grilling outfit?" Is "underwear".

Then, just like the quizzes Buzzfeed, he shares one thing in regards to the persona of the consumer and presents a grill advice. The advice is a hyperlink in a bigger description, so you don’t really feel heavy and don’t promote an excessive amount of.


Whereas CBD-based oils and meals merchandise have gotten extra authorized in america, an increasing number of shops are promoting them to fulfill the demand of these within the CBD. However with the glut of merchandise out there in the marketplace, it may be laborious to grasp what sort of purchase in your explicit curiosity or wants.

This newest quiz from Urbl (a web based retailer of CBD) is about companies, asking customers what brings them to the CBD and what hurts them: anxiousness, sleep issues or basic curiosity for well-being. Two questions later, clients have a easy advice that eliminates the thriller of the product and simplifies the method of buy.

( NOTE: Need assistance together with your digital advertising and marketing efforts? Or perhaps you simply need confirmed, actionable advertising and marketing instruments, ways, and templates in your corporation ? Uncover the most recent DigitalMarketer presents and assist your corporation develop.)