Branded Video Landmarks: Developments in Size and Engagement

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In accordance with a current Vidyard research, the typical size of branded movies in 2018 has dropped considerably – that is the second 12 months in a row -.

The report relies on an evaluation of greater than 324,000 movies printed by corporations between January 1, 2018 and December 31, 2018.

The common length of the model movies reviewed was 4 minutes, down 33% from the typical length of 2017 (six minutes). The common length of the movies launched by the manufacturers in 2016 was 13 minutes, which is 3 times the typical in 2018.

Though the typical length was 4 minutes, nearly half of the movies reviewed have been lower than a minute. and 24% had lower than two minutes.

The common retention fee (that’s, the proportion of viewers who accomplished the movie in its entirety) for the model movies reviewed was 52%.

Nonetheless, the size of the video varies significantly: about 68% of viewers have accomplished branded movies in lower than a minute on common, however solely 25% have completed branded movies longer than 20 minutes on common.

Concerning the Analysis : The report relies on an evaluation of greater than 324,000 movies printed by corporations between January 1, 2018 and December 31, 2018.