How a lot do influencers ask manufacturers to publish content material on social media? How do these charges differ in line with the variety of subscribers, the social community and the kind of content material?
To seek out out, Klear interviewed greater than 2,500 influencers around the globe about what they cost manufacturers for publishing on Instagram, YouTube and Fb. The researchers divided the responses into 4 teams in line with the variety of subscribers: Nano (500 to five,000 followers), Micro (5 to 30,000 km), Energy (30 to 500 km) and Superstar (500,000 + ).
The evaluation revealed that influencer costs differ significantly relying on the variety of followers.
For instance, nano influencers cost a median of $ 100 for an Instagram publish with a model, whereas Superstar influencers cost a median of $ 2,085.
Influencer costs additionally differ by location.
A sponsored social publication prices on common US $ 475 in the US and $ 315 in Italy.
The commercial sector additionally performs an vital position in influencing pricing.
For instance, a travel-related affect publish prices a median of $ 5,335, whereas an entertainment-related affect publish prices a median of $ 353.
About Analysis : The report relies on knowledge from a survey of greater than 2,500 influencers around the globe.